Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SoundTouch Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I and many of my colleagues use this series of apps to help facilitate expressive and receptive language skills for vocabulary, language expansion, and as student incentives for young kids or any animal-loving students
He especially loves the motorcycles, frogs and the millipedes (eww!). He will play these videos over and over!!
Although these apps were designed for babies and toddlers, I've purchased every one of the Video Touch apps for my daughter who is a young adult with special needs. Autism is one of her many issues and the ability to control what she watches and to watch the same videos over and over if she chooses makes her so happy. Now I have a grandson who is old enough to enjoy my iPad and he is intrigued as well. We can talk about the pictures before he starts a video and discuss what is happening just like reading a book together but with moving pictures instead. The ability to set a minimum length to each video and to choose how to close the video - with a touch anywhere on the screen or by an arrow icon - are very useful so that a very inexperienced user can control the screen and then advance to a more sophisticated method when they are ready. Another nice feature is that if you own more than one of the apps you will find that you only need to open one of them and all the rest are accessible from little icons at the bottom screen. I have purchased quite a number of apps specifically for my daughter and the Video Touch apps are among the best that I own. Each video is recorded beautifully and intriguing to watch and the developer has continued to augment and improve them over time. I highly recommend all of the Video Touch apps.
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