Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Victoria · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Because collections occur on different days of the week, this app reinforces the message I get looking at my neighbors’ trash and compost containers lined up on the boulevard.
The app doesn’t have all Victoria streets in it, so it can often not find your address. Thus, useless. The developer solution is to skip using the app and get an email!
Garbage and organics schedules and reminders for The City of Victoria, British Columbia. View your garbage and organics schedule and sign up for email...