Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vertical-Life srl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app makes it so much easier for me to track my progress at my gym and to see which problems I have done and which I have yet to do. The only thing preventing this from being a five star review is that I can’t sort problems by location. Whenever I send a problem, I have to scroll through problems of certain grade or color until I find the one in the correct location. It would save so much time if I could sort by location to identify all V_ problems in a particular location. One other great feature would be if rankings were done for bouldering in addition to lead climbing, but that would just be a bonus.
The whole concept behind the app is cool, but the UI is horrible. The app is filled with bugs, and is so hard to use. Other apps like KAYA have really got their stuff figured out. Their UI is very easy to use and looks good. Not the case for Vertical life. Also, the customer support is pretty bad. Their responses are slow, and when I submit bug reports they tell me to sign in and out, update the app (which has not been updated in a month!), and re-download the app if. This is not how you treat bugs! You fix them and push an update. Hopefully the devs can get their stuff figured out and actually make this a decent app.
Built by Climbers for Climbers: Vertical-Life is Your Climbing Guide for Outdoor and Indoor Climbing. Keep a log of your climbs and favorite memories,...