Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kshitija Wagh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app doesn’t do anything. Doesn’t convert vector files. DO NOT BUY.
This tool lets you select a file, select the “convert to” output format, and even has a convert button. The screen shots of the app show these controls. It does not have any functionality to name the output file or specify the location to which to save. In other words, no output file. Useless. Once again, the app screen shots do not show any save options. That should have been the tip off that this app is good for one — collecting subscription fees. Why two stars? Being clever enough to get paid for nothing is worth an extra star. Plus it makes the review more credible. Hey Apple — how’d you let this get on your App Store? Oh wait — you get a cut of the subscription! If you are fooled like me, immediately go to Settings — Subscriptions and remove the subscription. You won’t get a refund, but you’ll stop paying this person.
Or, sure you can download it for free but it will not do anything until you pay for a subscription.
Vector Converter is an intuitive app that allows users to effortlessly interchangeably convert between various vector and image formats. From SVG, EPS...
| Name | Price | Type |
|---|---|---|
| All Access (Monthly) | $6.99 | Monthly |
| All Access (Monthly) | $6.99 | Monthly |
| All Access (Annual) | $29.99 | Yearly |
| All Access (Annual) | $29.99 | Yearly |