Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plug In Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I play the TTRPG and this game has helped me flesh out some of my characters. I love this
Unlike Parliament of Knives and CoNY, this book (and yes I mean book, not game) is tons of tedious monologue/dialogue punctuated by very occasional meaningless decisions. PoK, despite not having the graphics of this book/game, it was extremely replayable because your decisions could lead to wildly different endings. You also had a choice of clan and gender. In this game, you are a female Lasombra, period, no choices. And CoNY ultimately had the same ending no matter what you did, and I have a feeling this one is the same. Inferior to CoNY and dramatically inferior to Parliament of Knives. Regret this purchase.
(⚠️Minor spoilers ahead⚠️) Same as its predecessor, or Sire I should say, Shadows of New York was lackluster at best. For the $4.99 price point I guess I shouldn’t expect less, however I was hoping for more after I got to taste the *vitae* of Coteries of New York. It felt awesome to see previous characters in SoNY, and to even mention our previous protagonist (Clan Brujah was the best imo) from CoNY was something I was not expecting, but I welcomed it nonetheless. The games’ entire dialogue was superb. The characters, old and new were… a questionable change at best as if shadows of their past selves, for example Qadir, I can’t help but feel he’s gotten *soft* in terms of his mannerisms and the way his dialogue was conveyed, as if a *shadow* of his former self. Same goes for Kaiser.(Still can’t believe he let my homegirl Julia jump him like that) Overall, a solid 4.5 out of 5 in my book.
The secret world behind the lights of the Big Apple is opening its doors to you once again. Your life changed for the worse on the eve of your Embrace...