Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Pidden · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app saved my marriage!
I wake up in the morning and check the app to see what I should expect for the day. Do I need an umbrella?? Vague will tell me yes or no or maybe. Will there be wind?? Perhaps… it never gives me a perfect answer but weather is so unpredictable and this app is perfect because I never have much expectations.
It is very informative and lets me know the weather (kinda)
Are you tired of traditional weather apps that promise precision but often deliver inaccurate forecasts? Introducing Vague, the (not scientifically pr...
| Name | Price | Type |
|---|---|---|
| Raincoat Feature | $0.99 | One-time |
| Is it good for dog walking | $0.99 | One-time |
| Is it good tanning weather? | $0.99 | One-time |
| Extra Details | $1.99 | One-time |
| Ten Day Forecast | $2.99 | One-time |