Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USA Hockey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice to see the new rule book finally out in the App Store. This might be nitpicking, but the search function isn’t found within the rules and casebook section of the app. It’s it found on the app’s home page. It doesn’t make sense to back out of the rules to do a rule search. It took me several minutes to realize this.
USA Hockey's Mobile Rulebook puts the Official Rules of Ice Hockey & companion Casebook in the palm of your hand. With nearly the entire app available...