Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USAA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
USAA used to be the very best Bank insurance Car homeowners, health. The staff you talked to were kind and extremely knowledge.. In the last 2 1/2 years I have had staff down lied to me about things to get out of doing work and they clearly haven’t been trained and have no idea what other departments do or what they should do if they don’t know something. I’ve had several staff that I’ve outright told me things I knew were an error and later call back and confirm with someone else just so they didn’t have to escalate or deal with it or be. Staff training is not brought enough. Some of the staff have no idea what other departments do them when they should transfer or what some basic things are. I understand people can be new and not knowledgeable and it may take time but when they don’t know something, they should admit it and get you to the person. Your AI is beyond bad in terms of your phone service to be fair. Most iPhone service services are awful in terms of their options and getting you to a real person in a timely but yours is really bad. I like I use it probably at Phone system needs a whole lot more development. The biggest issue with your phone service is not being able to access a live person and having to listen for 10 or 15 minutes while it circles around and sometimes you end up back where you started.
I spoke with a rep today and was totally displeased for the 2nd time regarding having no option to change a due date on my credit card. I would like it changed to the 6th of the month. I have a monthly auto-transfer to pay this bill. The earliest I can schedule it to transfer is the 2nd of each month. The last 3 months I have managed to get this credit card payment paid on time which is due the 4th of each month because I set up autopay. However, as of today, it does not reflect my monthly auto-transfer of $700 for that transaction to take place. The non-business days (weekends) may be the reason it has not posted yet. I’m between a rock and a hard place. I can’t change my USAA due date and I can’t make my deposits be there every time by the 4th of each month. Why can’t you fix this issue? I do not want to get an outrageous late fee applied when I am trying to make every effort to avoid that by paying my monthly bill on time. And the rep recommendated I cancel my monthly autopay and pay manually until you guys can honor my request. At 70 years of age, I hit and miss reminders. That’s why I chose autopay! Doing this manually is definitely not the way to go for me. I moved money over to cover the balance needed for this payment today. I really hope USAA fix whatever it is that is not allowing a member to change a credit card due date.
Update: I am changing my rating to 4 stars. The “add a transaction” feature magically reappeared today. Which means it was either a massive glitch or a design whoops. Why am I so passionate about this feature? Because it is the best feature of any banking app. Being able to add transactions that have not cleared yet to see where you are quickly is really nice for budgeting. So I changed my rating to 4 because either there was a massive glitch. (I updated the app and uninstalled and reinstalled before writing previous review. I even checked my husbands USAA app and his features were not there leading me to believe the USAA design team had removed it.) So yeah! The latest update has completely done away with “add a transaction” under banking. I loved this because I added automatic deductions and checks. This kept me so organized and on top of my finances. Now it has seemed to vanish. With out warning???!!!! Seriously why???? That was the best feature of any banking app I have ever used. I am so frustrated right now. I had information in there that I need and can’t get back easily. I could cry right now. Did I say I am so frustrated right now? Because, I am really really frustrated. Why? Can you PLEASE FOR ALL THAT IS HOLY, restore that and all my information PLEASE. And thank you.
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