Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zhang Wei · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is great overall but needs 2 things to be awesome. First is many answers did not display as they exceeded display so couldn’t properly pick. Second is I would have liked after answering all 100 a score based on original selections. Fix those two things and it’s perfect
Excellent app.
"During the naturalization interview, a USCIS officer will ask you up to 10 questions from the list of 100 questions in English. You must answer corre...
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