Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elise Wood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally found something that makes my phone almost as useful as my 2006 Blackjack. The only suggestion I have is to make the events show a countdown to when the event starts when it is the day of. For example - “Work - 2 hours 10 minutes”. My watch has that feature, but I’d like it on the phone!
A calendar widget that looks up to a year in the future for your events. The other calendar widgets I found only looked ahead a day, maybe three. I wa...