Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TiVo Platform Technologies LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an old app I think it needs a complete over haul
This is easily one of the most frustrating apps I’ve ever been forced to use. The app randomly chooses which episodes to record when series recordings are set up. We set The Voice to record and while the app showed the recording symbol on the season premier while in the guide, nothing was recorded. We set criminal minds to record only new episodes and it is recording every episode it can find on any channel... If you want an example of how much thought goes into this app simply hit the get app support link in the App Store to get a page not found error...
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