Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tue Nguyen Minh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is good, I works well, at least for me and what I’m using it for. I do wish I could customize the category screen to organizer it to fit my need, I only use the categories “cooking, temperature, volume and weight” I wish I could remove the other categories to leave only the categories I use, other than that app is great
TL:DR: 1) great app if you splurge & pay the bank-account-breaking, one-time fee of $2.99; pretty much useless if you don’t. 2) I’m ticked that the calculator seems to have disappeared. (would’ve been 5 stars) I’ve been a long-time user of this app and, yes, you now have to pay a one-time fee of $2.99 to use more than 4 of the least commonly used unit conversions, but big deal. I don’t understand people who, like me, were using it prior to the upgrade, getting so ticked off about that - it was a great app and the developer probably should’ve been charging the fee from the get-go. That being said, if you’re not willing to pay the $2.99, I’ll admit it’d be useless, so you shouldn’t even bother downloading it to try it out. What frustrates me, though, is that it appears to have lost the calculator function. Having everything in one app was extremely handy. Having to download another app just so I can use a basic calculator stinks, hence the 3 stars.
Update - After writing the review below, and before deleting the app[s], I looked for the app’s settings. To my surprise, neither Unit Calculator Pro nor Unit Calculator + (yes they are two different paid apps rather than upgrades of the base version) could be found within my phone’s settings menu. The app was nowhere to be found! Everything about this app screams spyware or worse. I voiced my concerns, like many others have, to Apple, but I could not request a refund because the app I paid for twice does not show as refundable for some reason. I don’t know how Apple can claim that they thoroughly vet every app in their store when a surreptitious and deceptive app like this lives on the platform. I want an explanation and my money back, but I’m not holding my breath. Original Review - The app seems ok, but the lack of a help section is an issue. More concerning is that the “app support” link brings you to a “page not found” error. After paying to upgrade to +, I am feeling like I made a foolish purchase. I bought the app because the developer claims that data isn’t collected, but the lack of a user manual coupled with a missing dev website makes me highly suspicious. Anyone charging for their app should provide instructions, and a functional website should be mandatory. I am considering removing the app and contacting Apple.
Explore our elegant and powerful unit converter with 16 categories, covering almost every unit you can think of. It's user-friendly and allows you to...
| Name | Price | Type |
|---|---|---|
| Pro Features | $2.99 | One-time |