Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rajendran Sajith Sajindran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the simplicity of this app—no settings, no uncommon conversion units, no nonsense. I even like the fact that it doesn’t have a currency converter, which would add a degree of complexity with having to look for your favorite currencies from a long list. For that, I have a separate app, with graphs and all that. With only the most common conversion units, I can quickly and easily find what I need without having to go through a lot of unnecessary stuff. Thank you, developer!
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