Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Union Bank and Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For the most part it works well. It does have a few weird glitches, most notably the security issue where you go to login and can click the “Push to Phone” option, which then causes the popup to happen in the same app. That seems like a security flaw…
The UBT Business app is pretty much unusable, which is unfortunate because UBTgo works well. Please either give the business app more attention or allow business customers to access their accounts through UBTgo.
Updates have corrected previous bugs. Easy deposits with camera and balance check up at your fingertips.
Put your mobile device to work for you with the UBT Business app from Union Bank & Trust. Manage your business banking anytime, anywhere — and all fro...