Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adamton Apps ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s good to see a developer put a bit of time into making an app accessible with the iOS screen reader VoiceOver. Unfortunately, in this case, I think that approach is flawed. What they have done is, rather than ensuring that the interface used by everybody works well with VoiceOver, they have instead created a separate, severely cut down, and frankly substandard interface that shows instead whenever VoiceOver is toggled on. Visually impaired people have all the same needs as everyone else when travelling, and therefore would benefit from all the same tools provided to users who are not visually impaired. Add to that the fact that the supposedly accessible interface provides incomplete information, does not have an option for using GPS to determine the closest bus stops, and doesn’t even have a help section in order to provide feedback directly, and it feels like, rather than set out to make the service genuinely accessible to visually impaired people, they have done the absolute bare minimum to provide VoiceOver compatibility. This is such a shame, as genuinely accessible fully featured journey planners are like hens teeth, and there is a real need for a genuinely inclusive app. I hope the developers can think again about their approach to accessibility and provide a single interface that works for everyone.
I like that you can plan to travel on buses only, however what about consideration for those with concessionary bus passes? What is needed for these people and those who are adventurous is a search for local buses only. This will make it easier for people to plan for and travel the length and breath of the UK on local buses. It’s entirely possible to do this. But there’s no app that allows for this need.
After trying a lot of similar applications, this is by far the simplest and easiest one to download! Is a must for bus travellers!!
UK Bus Times — Your Smarter Way to Catch the Bus Check live bus times anywhere in Great Britain — from London to Leeds, Glasgow to Cardiff — with UK...