Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Universal Devices, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has made a lot of progress in the last 12 months. And I now think it is much better than Mobilinc … speaking as a former Mobilinc user.
Looks to have promise. I am going to continue to explore this, but I’m having an issue with configuring this parallel to my usage of MobiLinc Pro. One glaring omission is the lack of any door-based icons. No garage door, no man doors and really no thermostat icon either.
Gives access to most features you’d need from your mobile device. However, I’d like to see a configurable start page or start this on the Favorites page. Would also be nice to store the mobile app config on the isy for setting that up on phone 1, then logging into phone 2 to grab config. Read this as phone 2 belongs to my non tech wife.
Mobile App to control the Universal Devices eisy, Polisy, and ISY994i Home Automation Controllers. Control all your Insteon, Z-Wave, Zigbee, Programs...