Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗成康 梁 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a terrible app and the pictures are so low quality
This app is not good. This app is not bad. This app is not happy. This app is not sad. This app is not great. This app is not poor. But this app does the job, and that’s a score.
I feel this app is good and gives you clear pics buts it works in and out many times I’m just given a black screen I’m tired of having to go back in and out of the app constantly maybe you need to fix the bugs or something
This app is for wifi camera, take pictures, record videos, support iPhone 5, 5c, 5s,6 ,6 plus