Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Alabama at Birmingham · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really impressed with the idea, but NOT the execution. The Tao app, which they suggest downloading is not available in the US anymore. Some pages are broken links. A mental health app is an amazing idea for a college, but this needs a major overhaul.
Not very useful since almost everything links to non-existing web pages.
Students at the University of Alabama at Birmingham can use the UABwell app to create a personalized self-care plan that builds good habits in sleep,...