Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U-SMELL-IT LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app exits itself out automatically every time I use it. It doesn’t allow me to use anything other than scanning the code. It’s a waste. Pathetic.
Two features I think would make the app better are 1) the ability to go back and review choices before submitting them and 2) the ability to see right and wrong choices after the entries are scored. The scents can be confusing because the scratch-off squares are close together and the scents only approximate real-world smells. A final review would be useful for “training”.
This is the cheapest and most effective way to determine if you have a loss of smell. 80% of people with Covid-19 report a loss of smell as one of the first and most persistent symptoms. It is a symptom unique to Covid-19. The app needs to support dynamic text and I haven’t tried the cards yet, but I have no doubt this will work. As a non-invasive technology costing only about 50 cents... it is by far the best solution for the “potential” screening of infected individuals.
The u-Smell-it App is to be used together with the u-Smell-it scent cards as a quick and easy way to help see how well you can smell. Briefly the App...