Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TVB (USA) Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
TVB has a great variety of shows, I don’t even mind the ads (though I would happily pay for an ad-free subscription). The app is terrible though. If you’re just browsing and open to watching whatever might show up on the Home Screen, then you’re golden. If you are looking for specific shows or specific actors, you can forget about it. The search functionality on the app does not work at all, there is nowhere on the app that allows you to browse ALL available shows. You can try your luck looking in the categories section for a specific show, but it doesn’t even seem like all available shows are actually categorized. This means that there are shows sitting in a black hole, virtually inaccessible unless they happen to fall on a “hot” or “must watch” list on the homepage. You do not have the ability to add shows to any list, you’ll just have to remember step by step, scroll by scroll how to find the show again (because you can’t use the search function to locate it). You’ll also have to remember the exact episode you’re watching because the app also does not tell you where you left off. If you have literally no expectations, you’ll be really happy with all the free and great content. If you’re expecting basic functionality of a streaming app, you’ll be sorely disappointed.
Free app with a variety of good quality shows available, only downside is that there are a ton of ads that would pop up randomly here and there when you play a video. Ads are way way louder than the volume of the shows too. Sometimes the ads wouldn’t load and I would have to click out and in back in. Love that it’s available on Apple TV, hate the ads. Please fix!!!!! And the ads they play are the same ones over and over again. You can do better than this TVB.
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