Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bell Media Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many commercials, and to make things worse, seeing the same one twice in a row.
Keep videos in video section. Less ads, I don't need to see the same commercial 5 times in a row. Left swipe to go back to story list. Leaning more to other apps at this time.
This product is getting worse with each version. The sports updates are poorly managed and half of them don't load. Now there are so many commercials and forced commercial video feeds that it makes me turn back to getting my sports from CBC Sports.
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