TRY DRY: The Dry January app

Alcohol Research UK · iOS

TRY DRY: The Dry January app

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

TRY DRY: The Dry January app screenshot 1TRY DRY: The Dry January app screenshot 2TRY DRY: The Dry January app screenshot 3TRY DRY: The Dry January app screenshot 4TRY DRY: The Dry January app screenshot 5TRY DRY: The Dry January app screenshot 6TRY DRY: The Dry January app screenshot 7TRY DRY: The Dry January app screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does TRY DRY: The Dry January app Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.8 ★(2,883)

Rating Distribution

4.8
★★★★★
2,883 reviews
5
1%
4
1%
3
2%
2
7%
1
89%

Top Countries

🇬🇧 GB🇫🇷 FR🇺🇸 US
Reviews (3)▼
★★★★★Pellik3331/13/2025
Recognizes You Are Human

Cheers from the US! This is the app I have been looking for to cut back drinking. I have tried a few others and they fell short in some way or the other. Many felt slapped together so they can charge a subscription fee and make some money off of you trying to be healthier. Others felt judgmental like I was being chastised if I slipped or had a drink at all. I like that this app is just very matter of fact. It gives the facts and details of how much doctors say is unhealthy. If you do have a drink, it’s not a big deal. You are treated no differently. You share your mood, how you feel, cravings, notes, and you move on. Tomorrow is another day. It helps me feel hopeful. That a slip up id just that, and I don’t have to dwell on it. I also quite appreciate that it differentiates between having a planned vs unplanned drink, because sometimes I do plan to have a beer with a friend and that is very different from drinking when I have no intention to. If all that weren’t enough, it celebrates your success with badges and missions! I feel good having not had a drink. It doesn’t feel like a slog. Thank you for creating this. It helps me be more cognizant of my drinking and I still feel like I’m a human being.

★★★★★Sarah.Palin11/27/2023
Excellent for Assessing the Problem

I’ve been drinking heavily for 56 years because I like to drink. Since retiring 20 years ago, my consumption increased to at least 10 drinks per evening. Mind you I’m large at 235# and only drank after 6 p.m. and when no business or volunteer functions, but I became worried about the health consequences. So my wife and I heard about this App, and gave it a try. I’d never tried to quit before, and we both found it relatively easy. No drinks for the first few months and afterwards, only on social occasion with a limit of two. I thought I’d feel better and all that, but feel no different. Oh well. However I do feel better about my health prospects as I get older (approaching 80), and I’ve kept recording just to be in touch with my sleep cycles, moods, etc. Therefore, I obviously believe it’s a very good app and do recommend it for those who wonder whether or not they are true alcoholics.

★★★★☆Beau5113/4/2021
Great tracking, visibility LOVE the goals

As the titles states, this app is one of the few I’ve found where I can ACTUALLY set my goal. There are so many goals and it’s so flexible. I like that. Unfortunately, as someone looking to limit my drinks per night (binge) because I don’t drink every day it’s not catered to me all that well, but I’ve found the “units per week” to be helpful. The units just aren’t measuring up though. I had two 5 oz pours last night (pretty standard in the US) and I just couldn’t get the tracker to render right. I looked at my units today (which I’ve set to 10 for the weekends) and it already said I was at 5. That doesn’t seem to add up. But then again, it’s a good visual. I’d really love the ability to know WHATS REMAINING of my goals. It would be helpful during the week to see where I’m at and not have a drink/save it for Friday because I knew I “only had 4 remaining.) Again, I love the calendar featuring my dry days. I also love it featuring the days I drank as planned! (I use this as a “didn’t binge/blackout” feature for now.) The other thing is it gives you your total dry days from when you opened the app as the main screen. I kind of wish that were for the year instead (though you certainly can tap on that to see). It’s be nice to be able to tap for “dry days ever” but have the current year be on top. I started for DryJan and was backtracking in Dec to get an idea of where I was at prior, so it has the days I didn’t track bc I wasn’t “sure”. I do love how it shows the streak though! And it’s really insightful and motivating to see the progress charts, the total calories (yikes) and even to be able to set a baseline. Thank you for a helpful free app!

Version History (28)▼
1.8.19(6557)9/1/2026
1.8.18(6053)4/15/2026
1.8.17(5981)3/17/2026
1.8.16 (5912)1/20/2026
1.8.14 (5888)1/1/2026
1.8.13 (5864)12/12/2025
1.8.12 (5731)11/14/2025
1.8.11 (5679)11/8/2025
1.8.9 (5585)10/7/2025
1.8.8 (5574)10/3/2025
Available In (115 Countries)▼
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Supported Languages (1)▼
English
App Details▼

Try Dry® is the powerful, easy-to-use, and totally free premium app helping tens of thousands of people to take control of their drinking. Try Dry® is...

iOS App ID
1441293755
Content Rating
18+
Min OS
15.0
Size
40.6 MB
Publisher
Alcohol Research UK
Un