Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fahad Manzoor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This worked a bunch of times and it was right
So I told it I had cereal for breakfast and it said lie. I did not have cereal I had eggs. So then I told it I have a fear of heights and........ it said true I am afraid of heights. Now you may think that I’m one of those people that fall for things like this but really I just read the reviews and if most of them are good I get the app.
It is so FAKE I said something true and it said lie two times. I am deleting this app. You can only find out a lie. PLEASE MAKE IT BETTER! Then I will think about downloading it again.
Make your friends and family laugh by saying funny things and finding out if they are true or false! Activate the prank mode to hide the instructions,...