Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗thoughtbot, inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Quick and easy forecast for my morning.
I am outside at the same time everyday so knowing weather it's warmer or colder than yesterday just makes perfect sense. Nice job Thoughtbot!
The app would do a better job of fitting into my day if I could set a push notification to go off in the morning. That way I don’t need to remember to check. Either way, great job!
Weather and forecasts for humans. Information you can act on. Most weather apps throw a lot of information at you but that doesn't answer the questio...