Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lightning Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was very much looking forward to using this app as it seems to be designed exactly what I wanted- I enter a place/city and dates and it gives me a list of the most important places to visit on each date, grouped and placed on a map. Unfortunately the app simply doesn’t work half of the time. Often itinerary doesn’t complete so you need to close the app and start again. You get annoying pop ups to upgrade to paid version all the time. And now, after I played with the app and added and deleted several (I feel like 3 or 5) itineraries, it doesn’t let me to do anything without paying. I don’t mind paying, but I don’t want to pay for an app that doesn’t work. I have an upcoming trip and will be visiting multiple cities and this app, if worked, would be a great help.
App is covenient for creating city itineraries, as it automatically adds places based on your interests, not all suggested places may be a perfect fit, but it still provides good ideas for exploring the city
Maybe an interesting app, I don’t know yet. Let me explore.
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