Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SkedGo Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a poor algorithm that switches from, for example, bicycle preference to car preference. In addition, when you click on the route (a bike path) the app rolls over to Apple maps’ best car route. A stinker unless they fix these basic flaws.
This app is a very easy way to determine the best route to use. It gives many options and is very convenient.
People seem to make a big deal out of Citymapper, but I think that I prefer this app. It looks great on the iPad, and more importantly, it does a really great job of providing multiple routes representing different transportation modes, including mixed modes (e.g., bike and train), with lots of information for each mode, e.g., public transportation schedules and bike sharing locations. I hope this app gets the exposure that it deserves.
The only app that lets you compare and even combine any (really any!) transport mode like train, bus, taxi, ferry, tram, your own or share car & bike,...