Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trial Guides · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app hasn’t worked for weeks. Purchase price of the ebooks is completely wasted.
Keep getting security threat messages preventing access to my purchased eBooks through both the app and the website. Security certificate expired almost 2 months ago. Worthless
Why Trial Guides insists on maintaining such an antiquated, unreliable app when easy alternatives to protecting its copyrights exist is beyond me. It’s inexcusable to charge $200 for an e-book and then provide this experience.
Trial Guides started in 2004, and has grown to be the premier litigation publisher in America. Currently, Trial Guides is expanding its offerings to h...