Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marc Ott · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s frustrating when you get told that as an individual you can’t do anything about global warming. This app changes that for me. By choosing NOT to use my car for even a short trip, I can see how much carbon I saved and how that translates (in this case a tree saved) It’s fun to see how it adds up.
TravelRite: Slash CO2 Emissions with Every Trip Instantly choose the best eco-friendly transportation method for a greener tomorrow - Fight climate c...