Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rajat Ujawane · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t mind the ads but it’s slowing the app while I play. The ads interfere the app I’m playing making the game lag little by little. I like this game but the lagging, from ads intervening, is frequent and I’m frustrated. I deleted the app and it is not worth it when it comes to ad messing up the game from frequent lags
I decided to give one of these endless time-passer games because it looks interesting. After playing the first level I saw an ad and thought “oh okay. This is fine I’ll be able to play about 3 more levels before another one”. I WAS WRONG. There is an ad after every level. I get that you want to earn money off your mobile game, but you really are trying to milk every penny you can find out this poor game’s spine. Tl;dr: fix your game so there are ads after every few levels or I’d rather spend my time elsewhere
I love the game but when are going to put new trains and what are the coins are going to be for ?
Train Journey! is a fun and addictive game where you travel around the world collecting passengers from each location! Avoid the obstacles in your jo...