Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Neil Bronfin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It helps me center myself, stop over thinking, set boundaries and so much more! How is this free?? Like I want to pay because that’s how useful this app is, and deserves to receive compensation for what it offers!
I would like it to speak to me so like have a little microphone or something that I can listen to the written text in speech. Please and thank you. Because my girl can write a lot lol love it though.
I literally would spend hours thinking over stupid texts that meant nothing and this app is soooooo helpful I basically just can let it decide what was meant and not have to stress
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