Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗刚 曾 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
That and the graphics are blurry and the game plays way too slow.
The game itself has all of the fun mechanics of a tower defense game. Kept me entertained for a decent amount of time before I had to tear myself away and go back to work. It is rough around the edges though. First, the game never told me how much upgrades cost. I had to figure it out by myself, and then keep track of that. That's annoying to do and an easy mechanic to add in, even if just as a quick blurb in the help section. Second, I was able to have -10 currency at a few points during game play. Third, the health system is a bit different than other games, and you should tell players that before starting the game. Multiple enemies got through during one round and it only counted for one HP. Fix these simple things, and you'll have a great game on your hands.
Needs a nuke option and faster money so more towers can be built faster. Better towers needed for the flying. Only level 77 obtainable
Tower Defence is a fun TD game, you need build defense units to block both air and river enemies to go through your zone, Destorying your enemy gives...