Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SmoothPay · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It appears the only locations you can order from are currently in Canada. This should either be stated in the apps description or all locations should be added to correct this issue. Otherwise the app looked great just not usable for me in its current format
I can’t add a delivery address??
CRAVE more, BUY more, EARN more with the Topper’s Pizza Canada app! Satisfy your pizza craving faster and easier with the in-app payment feature! Plus...