Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tollsmart LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just want I needed for toll reimbursement! You don’t have to create an account or upgrade to use the basic functions, which is all I need!
It sounds great but the words that go along with the icons are the same color as the background. I can’t make in app purchases to get alternate routes. It won’t calculate the price using my transponder type. Not up to today’s standard for tech of this nature. All in all it’s pretty much useless when I need it to calculate expenses to write up an invoice before leaving for a job.
Some basic interactions are not intuitive to use (1) the address auto-fill in the input field, which causes manual work for users to type addresses on their own. (2) the “Calculate Route” tab on tab bar is redundant yet still interactive, i’d suggest to not show it unless both locations are filled. (3) Some tabs in the menu panel do not work, for example, users might have no idea after they tap “Cancel”.
Tollsmart Toll Calculator app was the first app to calculate toll costs for any routes across the US and remains the most comprehensive and accurate F...
| Name | Price | Type |
|---|---|---|
| Customize ETC Accounts | $0.00 | One-time |
| Prices for Other Vehicles (Monthly) | $2.99 | Monthly |
| Unlock Alternate Routes | $2.99 | One-time |
| Toll Tracker™ (Annual) | $2.99 | Yearly |
| Prices for Non-Commercial Vehicles | $3.99 | One-time |