Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Times Internet Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Times of India is one of the most established, popular, and respected newspapers in the country for a reason. And if, like Ms, you live outside India, getting access to the Times in pretty invaluable. So every so often you have to ‘suffer’ through a few seconds of an ad? Ever consider how entitled you are if you don’t think you should be having to PAY for a product, a service, from which you benefit? [This post is directed at someone here who risibly complained of having to watch an ad for every story…. Throw out your TV too. This is how the world works. Think the TOI should operate its business as a charity, ulloo ka paTThaa?!
The app used to be good and my prime app for Indian news.. however off late it has too many ads on iOS version.. sometimes cover the full screen and sometimes part of the screen and the X button does not work to remove the ad overimposed window to read the news underneath it... Sorry, will have to uninstall now.. I downloaded it to see the news and not struggle with Ad windows..👋👋👋 and after taking TOI + subscription, each and every link of news takes 10-15 seconds to load!!!.. if I sign out of TOI+ , the same news links load up instantly.. reported this issue to the helpdesk and also shared screen recording of the same.... THEY CASUALLY RESPONDED TO JUST UPDATE THE APP!! When I reverted back that this problem is persisting in both the old as well as current version and is linked to TOI+ login.. still NO action taken for over a month citing COVID delays !!!😮😮
TOI is the greediest app I feel. They want to capitalize on making money o the Lahr that will get the most number of hits like news updates on COVID. Right on top of the page they will flash as with sometimes not able to close the ad by cliCLKNG AD button. I see other reviews with developers responding asking for “scree shot of ad and all”. What is wrong with you developers asking for snapshot from every person ? Are we doing QA for you or you rolled out a untested product ? Especially in such difficult times they want to mint money by flashing ads all over. I just wish there was a better way to catch up on news from India. The Times Group has lost all its morals and values it used to be in 80’s and 90’s. Now all is about money and not about news. The other day they flashed Randhir Kapoor COVID and in hospital news as top headlines. WHAT is WRONG WITH YOUR NEWS SENSE ? They seemed to have crossed all the limits with showing an ad with animation and sound while reading an article or scrolling through the news. Even without clicking the ad. God save TOI. Been reading it since 30 years now but their greed keeps going up And up and journalism keeps going down. It has become a film fare magazine with anything and everything about Bollywood and tv celebrities and their kids. And now ads popping out anytime. Terrible.
India's most trusted English news app. Rated #1 for trust among Indian news brands, Reuters Institute Digital News Report 2025. Get breaking news al...
| Name | Price | Type |
|---|---|---|
| TOI+ (Annual) | $14.99 | Yearly |
| TOI+ (Annual) | $19.99 | Yearly |
| TOI+ (Annual) | $19.99 | Yearly |
| TOI+ ePaper - 1 Year | $24.99 | Yearly |
| TOI+ ePaper - 1 Year | $24.99 | Yearly |
| toi-yearly | $24.99 | Yearly |
| TOI+ (Annual) | $29.99 | Yearly |
| TOI+ (Annual) | $34.99 | Yearly |
| TOI+ ePaper & ETPrime 1 Year | $39.99 | Yearly |
| TOI+ & ePaper Plan (Annual) | $49.99 | Yearly |