Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toggl OÜ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve found the free version of Toggl worth using (over other free alternatives) for over five years: - Just a couple taps on my screen each workday have given me years of data and actionable insight about my productivity (or lack thereof). For example, I spend *way* more time on bureaucratic stuff than I would have guessed. (When I gave this information to my superiors, the sometimes look for ways to cut down on bureaucracy, which is a win for everyone!) - Once in awhile someone needs to know how much of my time is spent on certain activities. Without a tool like Toggl, my guesses would likely be way off (see the prior point). With Toggl, I can often give an accurate estimate of *absolute* time spent on a project or class of projects. I can also accurately estimate the *relative* percentage of my time that projects consume. I often think about what I’d do if the free Toggl features were paywalled. I’m almost certainly stop using the app because there are others apps and other ways to track time for free (e.g., the native screen time tracking that syncs across all my devices). If Toggl ever needs more revenue, I recommend they go to employers and funding agencies to show them the value it can provide them. Only at scale (as opposed to the individual level) does the app provide enough value to justify paying for it.
Edit - Version 3.10.1 fixed the Apple Watch issues after completely uninstalling the app and re-installing it on the phone (and watch). Thanks team for fixing the slowness, crashes, & sync issues! Review - Overall with the most recent update, the app is pretty functional and does what it's meant to. The recent design update makes it feel modern, snappy, and responsive. The features work well and are relatively stable - on occasion the app will crash or there will be duplicate entries (just ignore them, I've noticed deleting one will cause the app to crash and then the other to be deleted as well). There are a couple things to be aware of, as far as the team that manages this app. Productivity tools can be central to how you run your business, so it's important to be able to trust that there will be a certain level of stability from tools you adopt. The Toggl team that manages the iOS app over the years, has been inconsistent in providing this level of trust. Over the past few years, there have been a couple of choices that have left me feeling, as a consumer, that they are more interested in hitting internal goals/milestones/deadlines than my positive experience of their product. There have been some major changes and redesigns with poor cutover plans that force you to switch over in a short time period (e.g., month versus more a preferred 6 months timeframe). Overall if you're a new user, I'd encourage you to give it a try - but depending on how important stability and reliability is to you, there are better companies out there.
I really needed something to track where my time is going. I’ve tried a variety of ways but it was always difficult to label the time, keep up with journal entries, time logging, etc. I love this app because you can use it for your personal life as well as use it to keep track of billable work if you work off an hourly rate. There is one button that makes starting a new time lot easier. You can easily label the entry and the more use track your time, the more the most frequently used titles/jobs will be recommended. You can also “double up” time entries. For example, if you start a project and then end up working on a secondary project, you can include an additional project with the original time entry. Unfortunately, you can only add one extra project, so you can use one time entry to describe more than two activities at a time. The tags that you can add can be used to further categorize your time. For example, I create a projected called “Morning routine”, the tags I often use are “Brush teeth, Wash face, etc.” I like to micromanage my life down to the seconds because I often feel like a large chunk of time is often lost when I engage in “distracting” coping mechanisms such as “mindlessly scrolling social media”, You Tube, etc. This app tracks your time and then shows you where your time is spent in a weekly basis. It only works if you consistently track your time, and this app makes it ridiculously easy to keep up with your activities throughout the day. If you forget to end a task, you’ll receive an email reminder. I really like this app.
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