Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dipen Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fun and easy to follow
Awesome
The platform mainly offers a set of timed tests, and after completion it only provides you with the correct/incorrect answers and your score. It would be much more helpful if there were a practice mode—something that allowed users to look up the meanings of new vocabulary or access the transcripts of listening sections. Unfortunately, the system only allows one-time access to your answers, and if you want to review them later, they are no longer available. Adding features for review and deeper learning would significantly improve the overall user experience.
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