Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tactics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) Both parents need to use the same account (I can not have my own login); 2) I constantly see technical errors / messages on the screen - they are not translated to human readable language; 3) I would be happy to change the language to French or Flemish, but finding the settings menu is a challenge I can not master (and usually this is not the issue for me). Overall I find this app more confusing than anything. Have made several screenshots, but can not attach them here
Les parents peuvent utiliser Toddle pour suivre les activités quotidiennes de leur enfant en crèche. Présence Avec Toddle, vous recevez quotidienneme...