Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marc Kerstein · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very simple to use, but very brilliant method. It’s actually beautiful!
Outstanding!!!!!!! So Deceptive!!
Marc Kerstein has knocked it out of the park once again. This is probably the smartest, easiest app I've found for predicting one of 6 outs. There was one years ago that tried to do something close to this. The problem: it rarely worked. This one is sure-fire and simple. Highly recommended.
“Marc's apps are unbelievable.” —David Blaine “Marc is without doubt the single greatest mentalism app creator I know. From design to execution, his...