Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TIME · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You're one of the most trusted publishers in the world an 80% of your article on this app have stupid typos. Edit, review, re-review...anything! Step it up, Time, Inc.
This app in its current incarnation offers nothing that can't be accessed through a mobile web browser. I gave it a shot after seeing the audio feature advertised, but it's only for The Brief, not for articles. Time recently made the poor decision to remove the audio feature from their digital version of the weekly, which ultimately prompted me to cancel my print subscription. Simply grabbing headlines from the home page of their website and pushing the top stories into a useless app is evidence that the people behind this magazine are just not understanding what features readers are looking for these days: mobility and versatile accessibility in a single, simple format. There isn't even a way to sign in or search for articles in this version. Try again, please.
The watch app should allow us to click on the story we want to read and then have it ready on the iPhone. Having a watch app just seems like a gimmick without this functionality.
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