Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dropped Bits · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just wrote and released my thought. It made me feel better getting it out of my head. Really liking this app.
I recently stumbled across this app and have found it to be very useful for keeping thoughts in check or venting about whatever is on my mind. The fact that none of whatever is typed is saved anywhere is reassuring. However there is one suggestion I would like to make for the developers. When the “Release this” button is pressed, the note gets folded and the animation makes it feel like an email is being sent. That animation appears to be contradictory to the fact that nothing is saved. Perhaps a different animation would be better? Maybe the note going up in flames or is shredded instead? Just a more definitive animation for that note not being saved or sent anywhere.
If you find yourself ruminating on a negative thought, open this app, write it down and release it. What you write is disposed of, not sent or saved anywhere. The elegant animation folds it into an envelope and it’s whisked away. It’s surprisingly calming.
Writing down your negative thoughts and then discarding them can help you find peace. Thought Detox is a private space to work through what's on your...