Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Felix Stehli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This calculator is an RPN calculator like the HP42S or DM42 but instead of RPL it uses Javascript for its programming model. This is seriously amazing! I have a bunch of other RPN calculators for iOS and this one blows them all out of the water in every way.
There’s no end to what you can do with this calculator! If you need a calculator to do something unique, you can probably get it done with ThetaCalc. I wanted to generate a specialized flightplan for an online flight simulator. No problem, ThetaCalc was up to the task. Then for maximum usability, I needed to generate the output as an XML file. Once again, no problem. It’s so sweet to have this programmability in the palm of your hand.
ThetaCalc is a RPN (Reverse Polish Notation) calculator which can be extended by functions and equations programmed by the user in JavaScript.