Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lumen Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ive updated my review from 1 star to 4 stars, now that I’ve figured out where to find my saved wallpapers. Because it is not a free app, I still think that it should have more choices and ways to modify the ones they offer. Original review: I purchased the app, but am unable to figure out how to make it work with IOS 16. I downloaded the wallpaper but can’t find it when I search for it. No support for my dilemma. This might be better for other phones, but not mine.
My biggest complaint is that I cannot create my own color pallet. Aside from that the controls are janky and often don’t work as expected. The swipe controls are difficult to get used to and they are far from intuitive. Even though there’s a short tutorial on the controls, I struggled with using the app for the first few times I used it. And it isn’t made clear that you can save high-res still images at any point of the tutorial. Also the Live Photo button on the top left looks like it’s a toggle to stop the image from being saved as a Live Photo, and it most certainly is not. I’m glad this app exists, but it needs improvement. But please, above all else, just let us at least choose our own color pallets.
After testing and evaluating several highly-rated wallpaper apps, I’m awarding The Wallpaper App “Best Wallpaper App”. It’s fantastic! The generative algorithms used to create unique yet customizable wallpapers over and over again is great. It is so easy to produce a wide variety of subtle, non-distracting backgrounds for your home and lock screen—without scrolling through all sorts of garbage images (that should never be used as wallpapers) that are present in so many other wallpaper apps! My only suggestion would be an option to always add a subtle black gradient to the top of each image to help hide the notch (when exporting for “this device”), or a black OR white gradient at the top to make the menu bar more readable in Big Sur (when exporting desktop-class images, which, yes, this app also lets you do!)
The perfect Home screen is just a few taps away. Choose from over 40 different styles and an unlimited number of color combinations to make sure your...
| Name | Price | Type |
|---|---|---|
| Unlock Premium Wallpapers | $1.99 | One-time |
| Unlock Premium | $1.99 | One-time |
| Pro Weekly | $4.99 | Weekly |
| Pro Monthly | $9.99 | Monthly |
| Pro Yearly | $39.99 | Yearly |