Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midnight Adventures LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first this looked like a low-quality game that was possibly going to be poorly made, illogical, etc. But it turned out not to be. The graphics aren’t as good as some other games, and there’s not a whole lot to interact with, but I actually ended up liking that. Some games have you click on a million things or have only a tiny area of the screen be the place you have to touch. I welcomed the simplicity of this game. The puzzles came at a regular pace and weren’t too difficult. The items acquired throughout the game were all eventually used and weren’t unnecessarily left in the inventory. I enjoyed the mystery as well, you had no idea what the story was behind the creepy mansion. Pretty good game, thanks.
To those interested: This is a fun game but story is not great (sorry damo). It has great music and fun but easy puzzles, would recommended fun time absorber. P.S. The game has ads but they are very non-intuitive, after all they have to pay for it somehow. But if you don’t like ads or would like to support them, they have a premium version available. (At time of writing the price is $4.99) To developers: Room 64 & 66 are pointless and aren’t necessary to complete the game along with the corresponding items (wrench and spray bottle) which makes the manikin room (don’t know the number) and the rake unnecessary. I quite literally had no clue what to do there and I am curious about what was supposed to happen. Also is the tricycle room a movie reference? I also thought that the wardrobe might be too, and maybe the baby stroller. I’m not complaining about the stroller and tricycle rooms even if they are pointless to puzzles they give ambience, I’m just really confused about room 64 & 66. Thanks for reading and making a fun free game.
I enjoyed my time with this game. First of all I will start with what I liked. The different landscapes and rooms were nice. The puzzles were varied and the story was okay. The graphics were good and objects were easy to see. Most of the puzzles made sense and followed logic. What I didn’t like about the game was the length. It was short. I finished it in a few hours. I am really wanting a game like Haunted Hollow 1 and 2 from this developer. Those are amongst some of my favorites. There is one puzzle or action that I found made zero sense. The only reason I figured it out was by chance. It was a huge stretch. My last complaint was it was relatively on the easy side. I wanted a little more of a challenge. All in all I liked the game a lot. I subtracted a star due to the negatives I noted above.
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