Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeffrey Nielsen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t buy! Whatever you do!! If the reviews for the free version are bad, the purchased version is a slap in the face and a waste of the $19+
You cannot play this app without ads popping up. Why not put a price on it up front. Deleted app.
The duck flies for .2 seconds then ad. Close ad duck starts moving again then pop up that says not miss out of free apps. Close that then ad.... And repeat over and over again. Game is junk!
The sniper duck hunters are trying to skeet shoot you out of the sky. Now we have a great twist on duck hunt games! Your now playing the hunt from the...
| Name | Price | Type |
|---|---|---|
| Kill the ads in this cool app | $4.99 | One-time |
| Kid Mode - duck duck goose! | $4.99 | One-time |
| Duck 2 - skeet flyer snipe pro | $9.99 | One-time |
| Duck 4 - Top gun game duck | $18.99 | One-time |
| Duck 3 - Donald little brother | $19.99 | One-time |