Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THG Publishing Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
User interface for iPad is similar to that of a phone. It doesn’t fit the entire screen of the iPad. Most other news apps does support enlarging the UI to fit the screen for iPad. Surprising to see most notable newspaper The Hindu doesn’t support this. I would suggest the tech team to look at the New York Times app in all the platforms and devices and also the Economic Times. It would be hard to retain even the most loyal users if the app is not designed to be usable across different devices long term. Accessibility ensures that the reader being able to access the content from different devices ensuring consistent and efficient experience.
I had this app before then I deleted it because of user experience. Downloaded it again because all other news companies have only one agenda, tell you which Bollywood actor is wearing which cloth. Having same horrible experience again, app crashes on every article. You have to open it multiple times to get to any article. Just hard to imagine that company like Hindu can’t afford one decent programmer from the land of software engineers. Deleted this app again. I have received an update form development team that they are working on a new app. I am upgrading the rating to two stars. I will wait for the new app for now and I have deleted it because I can’t use it at all.
Used to like the app in the beginning but slowly the number of ads started increasing. Making money through ads is important but remember the saying “ Too many cooks spoil the broth”. I hope my intention was clear. Above all, the app started crashing more frequently which is really frustrating. Fix required at the earliest.
Stay updated with The Hindu News app, the definitive source for breaking news and comprehensive coverage from India and the world. Whether it's politi...
| Name | Price | Type |
|---|---|---|
| 3 Months Plan | $7.99 | One-time |
| The Hindu Digital - 1 Month | $11.99 | Monthly |
| Annual Plan | $14.99 | One-time |
| All Access Pass - 1 Month | $19.99 | Monthly |
| The Hindu Digital Access (Annual) | $23.99 | Yearly |
| The Hindu Digital - 1 Year | $49.99 | Yearly |
| The Hindu Combo-Digital+ePaper | $49.99 | One-time |
| The Hindu UPSC Special Pack | $59.99 | One-time |
| All Access Pass - 1 Year | $79.99 | Yearly |
| All Access Pass | $79.99 | One-time |