Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jisc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Govroam from Jisc is going to transform roaming connectivity, and this app is going to get better as all the public sector organisations that deploy govroam add their data. In the meantime, KentPSN shows us what the rest of the UK will soon look like.
The Govroam Companion app is a tool to help users of govroam find other participating public sector venues where they can connect to the Internet. Wh...