Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PeopleVine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately synchronizing with your calendar has been removed. The concierge feature never receives any response and overall the app is unfortunately not an improvement. I’d prefer going back to the more feature rich and user friendly predecessor.
The new app is more visually appealing than the old one and allows you to easily view events by club. However, I’ve experienced 3 issues this far. 1) When you click on a specific event to learn more then go back, you are taken to the top of all events for all cities, not to the page you viewed previously. 2) There is no way to report issues in the app or on the Apple Store page so you have to write a full review to give feedback. 3) I cannot update my account information in the profile section. Whenever I make edits, I get a “something went wrong” error so I’ve been unable to correct my info for months (since the old app was in use). When the developer addresses these issues, it’ll be a great app.
The Gathering Spot Mobile App allows you to monitor billing statements, explore the directory of members nationwide, stay updated on club events, make...