Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ICF International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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What a great tool for anyone who wants to know what data Actually show! I'm a graduate student and love using this app to fact check my professor when they make a bogus claim about TFR trends in a particular country (quick stats), learn more about the global distribution of electricity (maps), or which countries have high infant mortality rates (indicators). Very well-designed and easy to use. My only request would be the ability to see more time points per indicator in quick stats without scrolling. Perhaps the width of columns could shrink when you turn the phone on its side? Overall, a great app.
I wish this mobile app had been around while I was in graduate school...life would've been so much easier! This is a great & easy to use app that allows users to view the top 25 health indicators for developing countries. Users can then compare indicators across countries. Don't like bar charts, then view the global map of indicators. Great resource for class discussions, papers, and presentations!
Quick access to survey information and statistics from the USAID-funded Demographic and Health Surveys. The DHS Program has carried out more than 300...