Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thomas Cailhol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app shows buoy information over the entire globe. I can easily see multiple buoys in the map view, or look at just my favorites. I love that this app includes wave energy! I'm able to change the wave height to feet, but water temperature is only available in Celsius. It would be great to see it in Fahrenheit as well. Another possible improvement would be the ability to toggle wave energy and water temperature on the map like what is available for wave height and period. Also, I tried to use the Feedback option but it tried to open Apple Mail which I don't have. Perhaps enable Gmail or provide an email address to send feedback to? Otherwise really cool app!
The Buoy is the simplest way to take the pulse of the ocean. Thanks to data provided by services like the NOAA in the US, Cerema (Candhis) in France,...