Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗zGames · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My two adult children age 33 and 28 loved The animal alphabet video when they were young. When my now 15-year-old was young I tried forever to find the video again - but had no luck. Just today I found this in the app store. I can't tell you how excited I am to share this with my grandchildren. THANK YOU for providing this!!!
"This is a terrific attention-getting video for youngsters being introduced to the alphabet." – H. Parisi The Animal Alphabet introduces children to...